Jenna Jameson now has a 9-to-5 job. Fully one quarter of employees who use the Internet visit porn sites during the workday, according to October figures from Nielsen Online; that's up from 23 percent a year ago. And hits are highest during office hours than at any other time of day, reports M. J. McMahon, publisher of AVN Online magazine, which tracks the adult video industry.
What's driving workers to get their kicks on company time? It's one more thing we can pin on the slow economy. "People are looking for an escape," says Steve Hirsch, CEO of Vivid Entertainment Group, an adult online-video provider. And rightly or wrongly, they think their bosses are too busy to notice, says Dawn Adams, CEO of Wisconsin consulting firm HResults. "Managers are dealing with so many issues right now," she says, "that sometimes people are able to hide out and no one knows what they're doing." AVN's McMahon...
This number seems ridiculously high -- I don't know how Nielsen Online tracks these things, or what their definition of porn is. (Do they count embedded image links in spam e-mail? Innocent Google searches that turn up gonzo porn pages?) The article says nothing about the methodology Nielsen Online uses to arrive at their figures. I don't necessarily believe anything the porn industry itself says about itself, so the anecdotal reports are not reliable.
I would also question how they get their numbers -- most companies lock down their networks very tightly (if they let you access the Internet at all), and even if they don't, they have proxy servers like squid running to make the Internet more responsive and provide an audit trail, if they don't have a masquerade/NAT architecture, so you would not know which web accesses belong to what users since they're all jumbled through the proxy/NAT. I can't imagine companies actually allowing Nielsen Online to spy on their web traffic, so they must be getting their data indirectly.
Unless they tell us how they arrived at this number, I would chalk this up as a bogus statistic like the 50% of all marriages end in divorce one that's just made up. In a few years, it will be well-known that 25% of all employees surf for porn.