Nicole Seese squeezes the new 'Stellar Blue' ketchup by Heinz, over her onion rings before trying the condiment from an advance release bottle while at the Quaker Steak and Lube restaurant in Cranberry, Pa., Monday, April 7, 2003. The H.J. Heinz Co., whic
PITTSBURGH - Blue cheese, blueberries and chicken cordon bleu — but blue ketchup? The H.J. Heinz Co., which has sold the condiment in red, green, purple, pink, orange and teal, is adding blue to its palette. The company unveiled Heinz EZ Squirt "Stellar Blue" on Monday, just in time for spring and summer — hot seasons for condiments.
Based on the success of the other colors, the food giant expects the new color to provide a boost to all ketchup sales, not just the oddly tinted ones, said Heinz spokesman Robin Teets.