The problem with using alcohol to draw the lost into the church (which was originally meant for believers) is that whatever you use to draw people with, you have to continue or increase to keep them. I remember joking many, many years ago that one day someone would use alcohol... low and behold its happened.
What happened to the original church that was for the believers? Where you could worship God freely, get equipped for God's good works, disciple new believers and minister to those in need?
Unfortunately we have so many LOST in the church that the message is watered down, but thanks to The Journey at least the beer isnt (note my sarcasm).
Consider that in overseas churches where christians are persecuted, they would disfellowship with those who did such things as these people do. Interesting eh?