Levis Dockers Ad Preaches Better Than Many Preachers
I read the following advertisement from Levi's as part of my latest sermon on Ephesians 5. I hope you enjoy it. When preachers flee, and quit preaching, God can speak through Pilate's wife, or even Balaam's donkey. How sad that Levi's appears to discern the times better than many Christians today. It is a gimmick of course. But they have also made a somewhat prophetic statement concerning the times, and they were willing to take the risk to make it. I have been preaching the same observations for over ten years (but seriously). Other preachers have been awake much longer. Too many others are still asleep. Here is the ad:
"Once upon a time, men wore the pants, and wore them well. Women rarely had to open doors and little old ladies never crossed the street alone. Men took charge because that's what they do. But somewhere along the way, the world decided it no longer needed men, disco by disco, latte by foamy non-fat latte, men were stripped of their khakis and left stranded on the road between boyhood and androgyny. But today, there are questions our genderless society has no answers for. The world sits idly by as cities crumble, children misbehave, and those little old ladies remain on one side of the street. For the first time since bad guys, we need heroes. We need grown-ups. We need men to put down the plastic fork, step away from the salad bar and untie the world from the tracks of complacency. It's time to get your hands dirty. It's time to answer the call of manhood. It's time to WEAR THE PANTS."
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