Your phone and TV are tracking you, and political campaigns are listening in
It was a crowded primary field and Tony Evers, running for governor, was eager to win the support of officials gathered at a Wisconsin state Democratic party meeting, so the candidate did all the usual things: he read the room, he shook hands, he networked.
Then he put an electronic fence around everyone there.
The digital fence enabled Eversâ€™ team to push ads onto the iPhones and Androids of all those attending the meeting. Not only that, but because the technology pulled the unique identification numbers off the phones, a data broker could use the digital signatures to follow the devices home. Once there, the campaign could use so-called cross-device tracking technology to find associated laptops, desktops and other devices to push even more ads.
Welcome to the new frontier of campaign tech â€” a loosely regulated world in which simply downloading a weather app or game, connecting to Wi-Fi at...