Faculty criticize use of cowboy in UW slogan as 'sexist,' 'exclusive'
Faculty groups are criticizing a new University of Wyoming marketing campaign built around the image of a cowboy, saying its proposed slogan is sexist and promotes a white, heterosexual stereotype.
The slogan â€” â€śThe World Needs More Cowboysâ€ť â€” is the product of a Boulder, Colorado-based marketing firm, Victor and Spoils, to which the university has already paid $500,000. The line initially gained the attention of faculty in the spring, when it was mentioned in a Faculty Senate meeting. It immediately drew criticism, faculty members said.
â€śI had lots of different reactions,â€ť said Angela Jaime, the director of the American Indian Studies department. â€śI was really disappointed in the university for endorsing such a negative slogan.â€ť...