Coca-Cola breaks 130-year-old tradition with first alcoholic drink
With its iconic red label and secret recipe, itâ€™s been one of the worldâ€™s most famous soft drinks for more than a century. Now, however, Coca-Cola is on the brink of a new chapter â€“ with plans to launch its first alcoholic drink.
The company is currently experimenting with the creation of a popular type of Japanese alcopop known as Chu-Hi, containing distilled shochu alcohol mixed with flavoured carbonate water.
The low alcohol canned drink will be launched in Japan, home to a thriving if competitive industry, with countless Chu-Hi flavoured drinks â€“ from kiwi to yuzu - sitting on convenience store shelves across the country....
Coca-Cola started off with alcohol in it -- and something else
James Hamblin wrote: ...as Pemberton's business started to take off, a prohibition was passed in his county in Georgia (a local one that predated the 18th Amendment by 34 years). Soon French Wine Coca was illegal -- because of the alcohol, not the cocaine.
Pemberton remained a step ahead, though. He replaced the wine in the formula with (healthier?) sugar syrup. His new product debuted in 1886: "Coca-Cola: The temperance drink."
After that, as Grace Elizabeth Hale recounted recently in the The New York Times, [ http://tinyurl.com/ya45x6p5 ] Coca-Cola "quickly caught on as an 'intellectual beverage' among well-off whites." But when the company started selling it in bottles in 1899, minorities who couldn't get into the segregated soda fountains suddenly had access to it.
"... By 1903, [then-manager of Coca-Cola Asa Griggs] Candler had bowed to white fears (and a wave of anti-narcotics legislation), removing the cocaine and adding more sugar and caffeine."