Amid this noise, Google may soon appoint itself as an arbiter of truth - which is a leap of faith for all of us, given that the FTC has long accused it of having a "monopoly position in the markets for search and search advertising."
Beyond that, truth can be a moving target for the growing legions of willful ignorance, such as the evolution-is-just-a-theory crowd. But if Mark Zuckerberg can set rules for free speech on Facebook before the Supreme Court can do it, perhaps it's time Google took a crack at separating fact from fiction.
Presumably, it will take time for its algorithm to develop search integrity, because the aptly-named Google Bombing and Google Washing and Spamdexing - complexities in which page rankings can be manipulated for political or humorous purposes - would conflict with its aims....
Dr. David P Murray | 10/15/2017
