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FRONT PAGE  |  11/21/2017
TUESDAY, SEP 18, 2007  |  3 comments
Coke plots 'Sprite with ice' with help of new technology
Coca-Cola is considering the launch of revolutionary new packaging that will create ice inside a soft drink when it is opened. It is understood it is planning to use the technology to launch a “super cold” variant of Sprite that aims to extend its appeal to the urban youth.

The new drink will be called Sprite Super Chilled and it could be launched in the UK as early as next year. Coke hopes the drink will tap into the trend for super cold alcoholic drinks, particularly beers.

According to industry sources, the bottled drink has to be stored in a purpose-built, developed vending machine that keeps the drink at a certain temperature. When it is purchased, the consumer twists the bottle, which triggers a mechanism inside that creates ice made from the drink, so it is not diluted.

It is understood that if Sprite Super Chilled proves successful, Coke plans to introduce the technology across its ...


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www.marketingweek.co.uk

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· Page 1 ·  Found: 3 user comment(s)
News Item9/22/07 12:23 AM
J Chakravartty | India  Contact via emailFind all comments by J Chakravartty
well it is to cold to have ice cold drinks in England. so the Brits dont like Ice cold drinks.
3

News Item9/18/07 11:15 PM
Jhawk44  Find all comments by Jhawk44
I just hope there's no serious health consequences.
2

News Item9/18/07 12:34 PM
Arthur Loomis  Find all comments by Arthur Loomis
I always heard that the Brits did not like their beer ice cold.
1
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