FASHION SCENE: A shopper checks the latest styles in Boston. Some women are looking for more modest attire.
NEW YORK – A few years back, Chelsea Rippy was a frustrated shopper. She would go out once a week looking for new clothes and would come back empty-handed. Racks of cleavage-baring tops and low-rise jeans were leaving the stylish young mom with few options for clothes she felt comfortable in.
Ms. Rippy, a Mormon, finally decided to fix the problem herself. Last fall she launched her own line of stretchy T-shirts and camisoles that can be worn under today's most revealing clothes. She's been surprised by the reception her shirts have received - and by the diversity of customers who buy from her online and at home parties.
"I knew that if I needed [these shirts], someone else did. But I had no clue as to the magnitude of it," says the founder of Shade Clothing, from her home in American Fork, Utah. "I originally started it thinking I would appeal to other members of my religion, but it's gone far...
Dr. David P Murray | 7/16/2009
