KIND OF MAGIC: JK Rowling, pictured here with Order of the Phoenix, will give a reading of Harry Potter and the Half-Blood Prince at Edinburgh Castle.
Picture: Phil Wilkinson
GET ready for Harry Potter and the Mother of All Marketing Machines. With just two months to go before publication, a PR operation is swinging into life that will ensure that even if you don’t buy JK Rowling’s latest novel it will be virtually impossible not to hear about it.
And if claims by the bookseller Waterstone’s are to be believed, there is hardly any need to convince adults or children to go out and buy a copy of Harry Potter and the Half-Blood Prince.
The chain is confidently predicting that the book will smash publishing records when it comes out on July 16.
Waterstone’s says Harry Potter pre-orders are the highest for any book on record, and even the adult version of the novel - which has a different cover and fewer illustrations - is on course to be a best-selling title of the year....
