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SINGAPORE - Computer audio equipment maker Creative Technology Ltd. said on Thursday it would double its MP3 player product lines from its current eight by year-end, stepping up competition for rivals such as Apple Computer Inc.
Singapore-based Creative is fighting to expand its share of the fast-growing digital music market as its computer sound card business declines, rolling out well-received players that store thousands of songs on pocket-sized disk drives or smaller flash memory chips.
Its latest "Zen" music player has been hailed by reviewers as one of the strongest rivals to date for Apple's market-leading iPod.
Creative has also launched, with the backing of Microsoft Corp., a handheld device called the Portable Media Center that can store and display video and photos.
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