Why are so many Americans turning to Christian books?
Ken Stephens, left, vice president of Broadman & Holman, talks with Gary Terashita, B&H acquisitions and development editor, about Oliver North's newest novel, "The Jericho Sanction," slated for September release. Photo by Kent Harville
NASHVILLE, Tenn. (BP)--Maybe it's 9/11. Maybe it's fear over the war in Iraq. Or perhaps Christian books are getting better at answering the spiritual questions of readers.
Whatever the reason, a recent Barna Research Group report that half of all Americans read Christian books and one-third purchase them comes as little surprise to Ken Stephens.
"I think it would really come as a big surprise to secular book buyers or retailers though," said Stephens, president of Broadman & Holman Publishers, the trade book division of LifeWay Christian Resources. "I don't think most general booksellers realize there is such a demand for inspirational products."
In a January 2003 survey, Barna, a marketing research company that studies cultural trends of Christianity, discovered that 51 percent of American teenagers and 48 percent of adults have read at least one Christian book in the past year other than...
On this note, I noticed by unbelieving mother with a book from Intervarsity Press recently. My hunch is that the "mainline" churches have departed so far from any foundation of truth, their members must search elsewhere for sustenance. Praise Him!