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 Step 1: Make up a shocking headline that people will read. Do not use punctuation yet.
Example:
SERMONAUDIO SELLS OUT TO HOLLYWOOD
Step 2: End the headline in a question mark.
Example:
SERMONAUDIO SELLS OUT TO HOLLYWOOD?
Step 3: Make up a bunch of stuff. Get some random expert to give you an opinion. Say that no one actually involved in the story could be reached for comment.
Example:
As Sermonaudio grows, it will need additional exposure on the web. One way to do this is to sell out to Hollywood. Nothing on the Sermonaudio web site indicates this option has been ruled out.
"This is possible," J. Random Expert, author of How To Sell Out To Hollywood from Basic Books. "Other web sites have sold out to Hollywood in the past."
(If J. Random Expert has written a book, he will ask you to plug it. Probably also link to his affiliate account at a bookseller.)
Sermonaudio was not immediately available for comment. No one from Hollywood returned calls by the time this story went to press.
Step 4: Post your article to the Internet!
In other words, don't waste your time reading any article where the headline ends in a question mark.
(I just made up an example off the top of my head. I have seen this technique used so much recently that I want to just quit looking at RSS.) |
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PAST BLOG ENTRIES |
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The release of Gnome 3 reminds me that the world is caught up in a relentless pursuit of change for the sake of change. From Bible translations to desktop environments, no one can leave anything alone. Everything must change, even if there's no...[ abbreviated | read entire ] |
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A bunch of people with too much time on their hands and not enough to do has taken it upon themselves to tell those of us in the blogging world what do to with our free speech. I'm so glad these folks have taken it upon themselves to try to...[ abbreviated | read entire ] |
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Google has released a new web browser into a crowded field. The "rule of three" says most markets can support three main competitors. Internet Explorer and FireFox are on top, and no clear third option has emerged from the pack of also-rans. Why...[ abbreviated | read entire ] |
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Another flurry of news reports about botnets on the Internet. "Top Botnets Control Some 1 Million Hijacked Computers" - it's always "machines" and "computers" - no, these are WINDOWS COMPUTERS! WINDOWS! The gutless cowards writing these stories...[ abbreviated | read entire ] |
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The tech industry news is full of RIAA and MPAA stories about going after file sharing. Wouldn't it be nice if all file sharing was completely legal, and you could download anything you wanted? Here's how that could happen in 2 days. VOLUNTARILY...[ abbreviated | read entire ] |
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Bill Gates, in Switzerland, gave a speech about capitalism becoming a friendly, positive force for change in the world. The upshot (interested readers can find news coverage of the speech with no problems) was that the poor would be helped if...[ abbreviated | read entire ] |
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Color me perplexed. After the announcement of the hostile takeover bid Microsoft launched for Yahoo, and reading both computer industry and business (Wall St. Journal, NY Times) analysis pieces, I don't get it. The only thing a successful hostile...[ abbreviated | read entire ] |
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I've launched a new web site. I think it has been debugged enough to go live. Mainly, since I am not a graphic artist, the site is an example of my database programming. There is only one short page of PHP code. All the content is in a database....[ abbreviated | read entire ] |
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