Lifeway ->IS<- selling the NIV 2011!
Despite the SBC's recent grandstanding, claiming the denomination's LifeWay stores would not stock or sell the NIV 2011 Bible translation, I went to a LifeWay store today and the NIV 2011 was prominently on sale in the Bible section. Probably not a surprise that LifeWay, a small specialty retailer in a brutal recession-fueled bookseller's market, has chosen to go ahead and sell the NIV 2011 and make some profit off of it.
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