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How to write a hot news story!
WEDNESDAY, JUNE 29, 2011
Posted by: Scott McMahan | more..
4,000+ views | 160+ clicks
Step 1: Make up a shocking headline that people will read. Do not use punctuation yet.

Example:

SERMONAUDIO SELLS OUT TO HOLLYWOOD

Step 2: End the headline in a question mark.

Example:

SERMONAUDIO SELLS OUT TO HOLLYWOOD?

Step 3: Make up a bunch of stuff. Get some random expert to give you an opinion. Say that no one actually involved in the story could be reached for comment.

Example:

As Sermonaudio grows, it will need additional exposure on the web. One way to do this is to sell out to Hollywood. Nothing on the Sermonaudio web site indicates this option has been ruled out.

"This is possible," J. Random Expert, author of How To Sell Out To Hollywood from Basic Books. "Other web sites have sold out to Hollywood in the past."

(If J. Random Expert has written a book, he will ask you to plug it. Probably also link to his affiliate account at a bookseller.)

Sermonaudio was not immediately available for comment. No one from Hollywood returned calls by the time this story went to press.

Step 4: Post your article to the Internet!

In other words, don't waste your time reading any article where the headline ends in a question mark.

(I just made up an example off the top of my head. I have seen this technique used so much recently that I want to just quit looking at RSS.)

Category:  Computers and Web

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