As if in answer to all those who suggested that the upcoming December 7 release of movie 'The Golden Compass' would not lead to enticing children into reading the anti-Christian novels by atheist Philip Pullman, Random House has reported a 500% increase in sales of the books.
"More than ten years after its original publication, The Golden Compass has hit USA Today's Top 50 Best Sellers list, having seen a 500% increase in sales over the last three months," says the release.
The omnibus edition of Philip Pullman's complete His Dark Materials trilogy -- of which The Golden Compass is the first novel -- has moved onto USA Today's Top 50 list as well. The Golden Compass has sold over 3.5 million copies in the US to date, and the trilogy has sold over 7 million copies.
And the enticement for the books, written specifically to dissuade readers from Christianity, is set to explode with an aggressive marketing scheme directed at youth.
New Line Cinema, the producers of the controversial film have partnered with giants Coca-Cola, World Wildlife Fund, Sega, Burger King, Wal-Mart, Target, Borders, and Barnes & Noble.
Collectively, the promotional partnerships will result in approximately $50 million worth of advertising support, one billion consumer impressions, and $120 million of media value worldwide. Additionally, New Line has over 75 licensed partners producing hundreds of Golden Compass-related products worldwide, in six different categories including retail, beverage/concessions, non-profit, publishing, home entertainment, and in-book and online.