When it comes to lingerie companies, we've gotten used to some pretty graphic ads. You know the kind I mean: ones that feature impossibly perfect, airbrushed models wearing frilly and revealing underwear.
But the other day I came across the most amazing lingerie ad I've ever seen. No, I was not reading a Victoria's Secret catalog. I was watching an online ad created by the Thailand branch of Wacoal, a Japan-based lingerie company. It was part of a three-part series called "Beauty Inside." And it magnificently depicts the true value of women.
These ads — which are both profoundly pro-women and pro-life — have become a global phenomenon. Millions of people have watched them online. Clearly they've hit a nerve — and I think I know why.
First, most lingerie ads focus on women's bodies, suggesting that a woman's appearance is the most important thing about her. But these ads challenge young women...