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FRONT PAGE  |  8/29/2016
THURSDAY, MAY 1, 2014  |  6 comments
McDonald's snubs family, sales drop
McDonald's could energize declining sales by returning its ad focus to family friendly television and abandoning broadcasts with sex, violence and foul language, the Parents Television Council has told the fast food chain.

In the United States, McDonald's sales decreased 1.7 percent in the first calendar quarter of 2014 ending March 31, operating income declined 3 percent, and earnings fell 4 percent to $1.21 per share, the company reported on its corporate website.

Although the Parents Television Council acknowledged it cannot definitively state that McDonald's performance is due solely to its advertising placement on programs with offensive content, the council contends McDonald's performance began declining after the corporation abandoned a family focus and began targeting Millennials by sponsoring the programs they watch. ...


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www.bpnews.net

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· Page 1 ·  Found: 6 user comment(s)
News Item5/5/14 2:14 PM
Unprofitable Servant | Georgia  Find all comments by Unprofitable Servant
Jim Lincoln wrote:
UPS, oh, I'm usually in a McDonald's once a week, and it seems to have enough families coming into it. I use to eat at McDonalds, many years ago, when I was going to school, and some right-wing nut tried to start a conversation with me! It shows that California started trends years before the rest of the country? Now, I don't think that stopped me from going to McDonald's they usually have more families than crazies.
According to Forbes, McDonald's First Quarter Profit Falls As U.S. Same-Store Sales Decline, was in great part due to the polar vortex we had this winter. Apparently nearly 200 other companies blamed some of their sales problem, on that cold wave also, and not where they were putting their advertising.
My son, gasp, worked at a McDonald's as a shift manager. I usually get tea from there on the way home, but don't tell jpw. I really think the Parent Television Council was trying to make a point where there was not one.
6

News Item5/5/14 2:00 PM
Jim Lincoln | Nebraska  Find all comments by Jim Lincoln
UPS, oh, I'm usually in a McDonald's once a week, and it seems to have enough families coming into it. I use to eat at McDonalds, many years ago, when I was going to school, and some right-wing nut tried to start a conversation with me! It shows that California started trends years before the rest of the country? Now, I don't think that stopped me from going to McDonald's they usually have more families than crazies.

According to Forbes, McDonald's First Quarter Profit Falls As U.S. Same-Store Sales Decline, was in great part due to the polar vortex we had this winter. Apparently nearly 200 other companies blamed some of their sales problem, on that cold wave also, and not where they were putting their advertising.

5

News Item5/4/14 9:03 PM
Unprofitable Servant | Georgia  Find all comments by Unprofitable Servant
penned wrote:
...how were they the first few years, I imagine it started off with actual real ingredients?
That is what I love about you, you're such an optimist

4

News Item5/4/14 7:40 PM
penned  Find all comments by penned
Unprofitable Servant, you having a slow thread here and bring a name into this? not sure my thoughts on that, how were they the first few years, I imagine it started off with actual real ingredients?
3

News Item5/4/14 4:45 PM
Unprofitable Servant | Georgia  Find all comments by Unprofitable Servant
Jim Lincoln wrote:
Probably the shows that were mentioned in the article are ones that families don't watch, so I'm not quite sure how that would effect McDonald's sales. However, it probably wouldn't hurt their bottom line if they stop putting advertisements on such shows, since something doesn't seem to be working. Trying to find family friendly shows on network t.v. anymore is a real challenge.
More than likely pretty much a stretch to say it has much to do with advertising on "The Family Guy".

Pretty sure jpw would say that McDonald's was never a family friendly place with its offerings for food.

2

News Item5/4/14 4:35 PM
Jim Lincoln | Nebraska  Find all comments by Jim Lincoln
Probably the shows that were mentioned in the article are ones that families don't watch, so I'm not quite sure how that would effect McDonald's sales. However, it probably wouldn't hurt their bottom line if they stop putting advertisements on such shows, since something doesn't seem to be working. Trying to find family friendly shows on network t.v. anymore is a real challenge.
1
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