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Breaking News All | The Vault | United Prayer | SA Newsroom
FRONT PAGE  |  3/19/2024
MONDAY, MAR 17, 2014  |  1 commentary
Mark Driscoll Admits 'Unwise' Marketing Strategy
Mark Driscoll's Seattle-based Mars Hill Church released a statement detailing its side of the story in the current controversy involving Driscoll's recent Real Marriage book coauthored with his wife, Grace.

"In 2011, outside counsel advised our marketing team to use Result Source to market the Real Marriage book and attain placement on the New York Times bestseller list," the statement says. "While not uncommon or illegal, this unwise strategy is not one we had used before or since, and not one we will use again. The true cost of this endeavor was much less than what has been reported, and to be clear, all of the books purchased through this campaign have been given away or sold through normal channels. All monies from the sale of Pastor Mark’s books at Mars Hill bookstores have always gone to the church and Pastor Mark did not profit from the Real Marriage books sold either at the church or ...


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