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Breaking News Home | All | Religion | Society | Tech | Choice | SA News
FRONT PAGE  |  8/1/2015
SUNDAY, OCT 13, 2013
Google to put user photos, comments in online ads
The controversial practice, announced Friday by Google, is part of an emerging trend on the Internet. Advertisers believe that consumers place enormous value on product endorsements that come from a friend or family member, and growing numbers of Web companies are trying to capture that social advertising in a systematic way.

But critics say tactics that further exploit the data people leave online amount to a bait-and-switch. People signed up for Google’s services because they were free and convenient. They probably never thought their words and identities would be put in front of strangers to sell a product. ...


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www.washingtonpost.com

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