On the sixth floor of a sleek office building here, more than 150 techies are quietly peeling back the layers of your life. They know what you read and where you shop, what kind of work you do and who you count as friends. They also know who your mother voted for in the last election.
The depth and breadth of the Obama campaign‚Äôs 2012 digital operation ‚ÄĒ from data mining to online organizing ‚ÄĒ reaches so far beyond anything politics has ever seen, experts maintain, that it could impact the outcome of a close presidential election. It makes the president‚Äôs much-heralded 2008 social media juggernaut ‚ÄĒ which raised half billion dollars and revolutionized politics ‚ÄĒ look like cavemen with stone tablets....
So "techies". There aren't many (any?) professions that would be subject to such childish slang in a formal article in a major publication. Imagine the same kind of article talking about "some sawbones gathered for a convention" or "a bunch of grunts landed in Afghanistan" or even "ink-stained wretches". No, the article would use formal terms to describe doctors, soldiers, or journalists. Something about technology professionals seems to give otherwise serious authors an excuse to use childish terms. I can't think of any other professional group which is treated with such oblivious disrespect by otherwise serious writers.
It's only the tip of the iceberg. Big Brother isn't coming! -he's been here for awhile.
Go ahead and fill out another survey, invite a few more friends on facebook, talk on your cell phone, use sat nav to find your way, smile pretty for the camera- they are every where in fact you are looking at one right now.
Buy something with your credit card, shop online, download something from the internet, use email... For many of us, every click is tracked. Tracking bugs, cookies and LSO's are everywhere you want to be.
When your Microsoft Word sends you that little message asking if it should submit all your interesting word choices to "improve service", yeah you guessed it... the ultimate keystroke logger.
"They" are growing more brazen by the day.
So... Luke 21:36 Watch ye therefore, and pray always, that ye may be accounted worthy to escape all these things that shall come to pass, and to stand before the Son of man.