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Not so long ago, Mormon missionaries were prohibited from using the Internet, even to contact their families. The system then loosened a bit to allow weekly e-mails home and some occasional viewing of church materials.
Now the nearly 14 million-member Church of Jesus Christ of Latter-day Saints is attempting to revolutionize the way Mormons find convertsâ€”and itâ€™s all online.
The move involves experimenting with blogging missionaries, self-produced member profiles and stereotype-busting videos. The American-born church, which has been harnessing technology to promote the faith since the 1920 radio days, sees great potential in fast-paced storytelling....