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Americans avoided television in historic levels over the past week.
CBS, NBC, ABC and Fox together had the smallest number of prime-time viewers last week in two decades of record-keeping, the Nielsen Co. said. Given the dominance of the big broadcasters before then, you'd probably have to go back to the early days of television to find such a collective shrug.
The first week of July tends to be among the slowest weeks of the year in television, anyway, with families more engaged in barbecues and fireworks. The problem was magnified this year because July Fourth came on Sunday, largely knocking out one of a typical week's biggest viewing nights....
Scott McMahan wrote: This is news? Basketball season is over (both college and pro), the World Cup (people watch that?) just ended, football is several months away, and baseball is at the all-star break. There aren't even any Olympics (people watch that?) this year.
Agreed, this is NON-news as the article itself notes that "The first week of July tends to be among the slowest weeks of the year in television".
Nor is it news that with a proliferation of hundreds of satellite and cable channels that the big 4 networks' ratings have suffered.
Nor is it news to any sermonaudio reader that there is an increasing Spanish TV watching population in the USA.
The Olympics were in February Scott and you probably missed it because the USA was not top of the gold medal table.
Do people watch the World Cup? Largest single audience for the week of this article was 12.94 million for the oxymoronic "America's Got Talent". Biggest TV audience for the following week was more than double at 24.4 million for the World Cup Final ... again including the Spanish language coverage. I guess Spain's Got Talent there as well as at Wimbledon. Sad to see both finals scheduled for a Sunday but that's also very old news.
This is news? Basketball season is over (both college and pro), the World Cup (people watch that?) just ended, football is several months away, and baseball is at the all-star break. There aren't even any Olympics (people watch that?) this year.
Kevin Swanson | 10/4/2012
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