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Churches and non-profits should prepare for another lean year as Americans continue to grip their wallets, a researcher cautioned.
"Barring a significant event or shift, the prospects for a recovery of charitable giving during 2010 appear dim," said David Kinnaman, president of the Barna Group. "Even while some financial indicators show signs of life, most Americans are very concerned about the countryâ€™s long-term economic prospects and seem to be tightening budgets and scrimping on donations."
A new survey released Monday by the Barna Group shows that more Americans have cut back on their giving to non-profits and churches. Nearly half of all adults (48 percent) said they reduced their giving to non-profit organizations in the last three months. That marks a jump from 31 percent in November 2008, when the economy began slowing down....