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A few years ago American Family Association noticed a trend among major corporations (which profit from Christmas sales) not wanting to recognize Christmas. Since that time we have been making the public aware of these companies while applauding those companies which are not making the "politically correct" decision to censor the word "Christmas."
We are pleased to see the Sears company is already offering a "Christmas Club" on its website. You may recall, AFA asked our supporters to contact Sears three years ago when it too was avoiding the word and Sears responding positively. Thank Sears the next time you visit one of their stores.
Well known retailer The Gap, on the other hand, has clearly indicated it WILL NOT use the term "Christmas" in any of its promotional advertising again this year. AFA has repeatedly contacted The Gap and spokesmen say they "don't want to offend anyone" by using the...
FYI, "Christmas" is a contraction of "Christ's Mass." It seems to be Saturnalia given a Christian veneer by the Roman Church-State & is celebrated in December for that reason. I do not know of any early "Church Father" who believed Christ was born in December or January (per the Gk. church), yet Rome prefers to ignore them here despite claiming them as authorities for church tradition.
BTW, Michaelmas (in the UK) is another example of such a contraction.
"We want you to stand with us and other Christians in proclaiming that Christmas is special, not just any winter holiday."
So they say, but Scripture certainly doesn't. Retailers are correct to ignore Christmas, & Christians are mistaken in reproving them. Leave Christ-mass to Roman Catholics & their semi-Protestant imitators.
We already get 52 Christ-centered holidays a year.