NEW YORK (AdAge.com) -- They don't come much more conservative than Campbell Soup, but the iconic marketer is nonetheless standing fast against the American Family Association, which has taken issue with a print ad aimed at gays and lesbians the marketer ran in The Advocate.
The ad, a two-page spread for Swanson's broth, showcases the female proprietors of a Manhattan restaurant and a young boy basking over the warm hue of a box of Swanson's. The accompanying text identifies the women as a couple and the boy as their son.
On its website, the AFA has urged consumers to e-mail Campbell and demand they stop "pushing the gay agenda" and then call the Swanson division directly to ask that it "remain neutral in the culture war."...