Bible publishers go niche in hopes of gaining readers
PORTLAND, Ore. â€” Martin Luther King Jr. graces one page, Angelina Jolie the next. A photo of a man on fire opens the Book of Revelation. And laid across a two-page image of gasoline spilling from a pump is the quote that begins, "The whole earth was amazed and followed the beast."
It's not the good book some may remember.
While the Bible has been recreated and repackaged innumerable times, publishers of the newest editions are using some distinctly unique formats to capture the attention of readers....
Scott, I have to agree with you in the most part. There have been at least a million McArthur Study Bibles sold. I think every home in this country must have at least one or more AV's laying around collecting dust, I know I sure do, to arouse interest in them, they at least should be bought in the form of a Ryrie study Bible.
Luke 11 28 But he said, Yea rather, blessed are they that hear the word of God, and keep it.
Wikipedia states,"According to Zondervan, publisher of the NIV, the translation has become the most popular modern English translation of the Bible, having sold more than 215 million copies worldwide. It is especially popular among American Evangelicals. It continues to be one of the top ten selling Bibles." Definitely another version that should be bought a Ryrie study Bible, if possible. Anyway, your right there are plenty of bibles out there!
But seriously... there has got to be some sort of absolute maximum number of Bibles that can be sold in a year. I think we've pretty much approached that maximum. Pretty soon ... there will be a Bible market implosion, much like sports cards imploded in the early 1990s when too much product was chasing too few dollars.
That would be a good thing, since this is totally nuts. (Well, except the Natalie Coughlin Bible - what's the release date for that, again? After it comes out, we can stop. I'm just kidding!) All anyone needs is the Bible text, and maybe textual study notes like the MacArthur Study Bible or the KJV Study Bible. (Not interpretive notes like Scofield or Ryrie or Dake or ...)