NEWS: Why Mattel -- and other major American companies -- must save face with China

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SATURDAY, SEP 22, 2007

Why Mattel -- and other major American companies -- must save face with China

Sept. 21, 2007 - When Mattel recalled lead-tainted toys in August, and earlier this month, the company was quick to blame its suppliers in China. It was as if Mattel werenâ€™t responsible for the quality of products sold under its name.

But today the toy giant changed its tune. An executive offered a public apology to China and Chinese suppliers. â€œOur reputation has been damaged lately by these recalls,â€ Thomas A. Debrowski, Mattelâ€™s executive vice president for worldwide operations, told a Chinese consumer-products safety official. â€œAnd Mattel takes full responsibility for these recalls and apologizes personally to you, the Chinese people, and all of our customers who received the toys.â€

This kowtow isnâ€™t a sudden outbreak of good manners or even responsibility at a Fortune 500 company. Rather, itâ€™s a sign of how the balance of power has shifted between massive American consumer-products ...

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