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MONDAY, APRIL 21, 2014 | TIPS Subscribe to the breaking newsWhat is RSS?
COVER Page ALL News CHOICE VIDEOS User COMMENTS
TUESDAY, SEP 18, 2007| 3 comments
Coke plots 'Sprite with ice' with help of new technology
Coca-Cola is considering the launch of revolutionary new packaging that will create ice inside a soft drink when it is opened. It is understood it is planning to use the technology to launch a “super cold” variant of Sprite that aims to extend its appeal to the urban youth.

The new drink will be called Sprite Super Chilled and it could be launched in the UK as early as next year. Coke hopes the drink will tap into the trend for super cold alcoholic drinks, particularly beers.

According to industry sources, the bottled drink has to be stored in a purpose-built, developed vending machine that keeps the drink at a certain temperature. When it is purchased, the consumer twists the bottle, which triggers a mechanism inside that creates ice made from the drink, so it is not diluted.

It is understood that if Sprite Super Chilled proves successful, Coke plans to introduce the technology across its ...


CLICK HERE to Read Entire Article
www.marketingweek.co.uk

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· Page 1 ·  Found: 3 user comment(s)
News Item9/22/07 12:23 AM
J Chakravartty | India  Contact via emailFind all comments by J Chakravartty
well it is to cold to have ice cold drinks in England. so the Brits dont like Ice cold drinks.
3

News Item9/18/07 11:15 PM
Jhawk44  Find all comments by Jhawk44
I just hope there's no serious health consequences.
2

News Item9/18/07 12:34 PM
Arthur Loomis  Find all comments by Arthur Loomis
I always heard that the Brits did not like their beer ice cold.
1
There are a total of 3 user comments displayed | add new comment |Subscribe to these comments
Last PostTotal
Stop dressing so tacky for church
mike from new york: "pretty much i put on the same type clothing for church meeting..."
-6 min 14 
U2's Bono Opens Up About Jesus, God And Praying With His Kids
vanpastorman from indiana: " strat at the end of the day bono still has his..."
-40 min 12 
As Titanic sank, he pleaded, 'believe in the Lord Jesus!'
vanpastorman from indiana: " dolores amazing grace..one man saved by the simple..."
-45 min 11 


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