LOS ANGELES (AFP) - With the clamor over religious thriller "The Da Vinci Code" barely fading, a major Hollywood studio is mining the same vein with a Satanic "666" marketing campaign for its new horror film.
"The Omen", a remake of the 1976 horror classic, is the kind of film that routinely makes it big at the box office, appealing to the coveted demographic of young and predominantly male thrill-seekers.
Twentieth Century Fox has banked "The Omen" on a promotional campaign based on "666", the number associated with Satan, based on Revelation, the last book in the Bible.
Even the film's worldwide debut is set for June 6, 2006, or 06/06/06, which the studio conveniently has shortened to 666 in the film's logo....