MEXICO CITY - There is one rule most tourists hold sacred when visiting Mexico: Don't drink the water.
Those foolish enough to ignore that advice risk the dreaded "Montezuma's Revenge" and other maladies. At least, that's the conventional wisdom.
But Mexican water officials say the fabled warning no longer holds true. In fact, they are so confident about the quality of the water that they are urging Mexicans to drink it ‚ÄĒ straight from the tap.
The goal of their new campaign, to be launched within the next few months, is to reduce the country's reliance on store-bought water. Mexico is the world's second largest per capita consumer of bottled water after Italy ‚ÄĒ an expenditure officials say is both costly and unnecessary. The United States, where bottled water is often more a fad than a necessity, ranks 10th. ...