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FRONT PAGE  |  7/26/2016
SUNDAY, OCT 23, 2005  |  4 comments
Business finds Jesus

STARBUCKS coffee cups will soon be emblazoned with a religious quotation from Rick Warren, the best-selling author and pastor, which includes the line, "You were made by God and for God, and until you understand that, life will never make sense."

Meanwhile, hipster havens like Urban Outfitters have made a mint selling T-shirts declaring "Jesus Is My Homeboy." Alaska Airlines distributes cards quoting Bible verses, and at least 100 cities now have phone directories for Christian businesses.

Clearly, business owners have sensed a market opportunity. The question is whether it's a mutually beneficial relationship.

"The way in which religion allows itself to be reshaped by the larger culture, including markets, allows it to prosper and do well, but it also clearly changes its core values," said Charles Ess, a professor of religion at Drury University in Springfield, Mo. "The oldest Christians ...


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News Item10/24/05 12:18 PM
Neil | Tucson  
Not crazy at all. It's the same sort of thing with music: bad theology is obvious in country (e.g. "workin' my way to heaven, where I come from"), whereas with CCM, you have to mentally sift out the chaff from the wheat.
4

News Item10/24/05 11:04 AM
K.C.  
It's kinda crazy, but I'd much rather Starbucks stuck with quotes from pagan musicians, authors and poets. Pagans are supposed to say stupid things. It's what they do. But having quotes by Warren and other evangelical charlatans makes the Church look stupid, and that's much worse. In fact, next time I'm at Starbuck's I'm liable to say, "Please, no cup with a Rick Warren quote on it " Actually, maybe I should just remember to bring my Starbuck's commuter cup.
3

News Item10/23/05 5:29 PM
Jim | Nebraska  
Thanks for the post, Rosemarie, now I don't have to bother to read the rest of the article.

Some comments form Gil on mixing the Gospel with human works.

http://www.sermonaudio.com/sermoninfo.asp?currSection=&sermonID=2250410240

http://www.ihcc.org/images/booklets/pdf/L201.pdf

It also looks like SermonAudio has picked out some excellent sermons on the topic.

2

News Item10/23/05 4:29 PM
RosaMarie  Contact via email
"The way in which religion allows itself to be reshaped by the larger culture, including markets, allows it to prosper and do well, but it also clearly changes its core values," said Charles Ess, a professor of religion at Drury University in Springfield, Mo. "The oldest Christians sold all their goods and shared them in common. They didn't shop and launch marketing campaigns."

Amen.

As far as Rick Warren's quote;

"You were made by God and for God, and until you understand that, life will never make sense."

Ick. As usual, it's 'religious' but excludes Jesus and the true gospel. RW irks me, he really does. Especially when he defends his methods;

"Not that the intermingling of faith and commerce is anything new. Christians have always used all available means and venues to spread the gospel.

"Jesus taught in the temple and the marketplace," Mr. Warren, the author of the blockbuster "The Purpose Driven Life," said in an interview. "

Icky comment by Mr. Warren. He makes it sound like Jesus made money doing it so it makes it okay for him to do the same.

The rest of the article is just as horrifying, if not more so.

1
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