A year ago, the Rev. Scott Schlotfelt was weighing job offers from three churches smitten by what he had to offer.
But they weren't talking about his preaching or counseling skills. What they were seeking, like a number of churches across the United States, was some savvy marketing. And like a growing number of pastors, consultants, and volunteers, Mr. Schlotfelt was eager to do some branding for the Lord.
"The church in more ways than not is mirroring Wall Street and the world and Madison Avenue," says H. B. London, vice president of pastoral ministries at Focus on the Family, a national resource network for evangelical Christians. "We're [lagging] behind them to a certain degree, but we're using all their techniques."
In the past decade, several firms have honed a niche by providing churches with marketing professionals for hire. Aspire!One, a marketing firm in Sycamore, Ill., has branched ...