SAN JOSE, Calif. -- Don't count on Googling "church" to find all the Christian places of worship near your home. The word is being abandoned as many congregations choose catchier names to attract new members.
The HighWay Community, Harbor Light and Great Exchange are just a few of the unconventional names being chosen by congregations in California and across the country.
"They're very creative with these names. They raise curiosity, break stereotypes," said Eddie Gibbs, professor of church growth at Fuller Theological Seminary in Pasadena, Calif. "They appeal not just to the younger generation, but those impacted by popular culture."
It's all part of a larger effort to draw in younger generations looking for something other than their parents' church, as well as people who have never attended church or found the right fit. ...