NEWS: Evangelicals ending Disney boycott

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THURSDAY, MAR 17, 2005| 2 comments

Evangelicals ending Disney boycott

In a marriage of modern mythmakers, the Walt Disney Co. is marketing a film based on C.S. Lewis' The Chronicles of Narnia. And in doing so, Disney will take a page from Mel Gibson's The Passion of the Christ.

The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, based on Lewis' novel for children and Christian allegory, will be released Dec. 9.

For Disney, the Christian marketing campaign represents a sharp break with corporate policy. Apart from Disney World's annual Nights of Joy concerts, the film is the company's first undertaking with the religious community. For some evangelical leaders, it represents the effective end of their Disney boycott.

The entertainment giant, which bills itself as a "Magic Kingdom," has carefully avoided religion for most of its history. Yet Disney has launched a 10-month campaign aimed at evangelical Christians to build support for Narnia, a $100 ...

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3/17/05 9:05 PM

Neil

| Tucson

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True. Disney stuff has an almost magnetic attraction for children. Watch them in this as you would around pools.

Speculation: in a dying culture, entertainment & make-believe become all the more important, else the futility of life w/o God becomes unbearable.

3/17/05 6:15 PM

msc

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I read the whole article. I don't see much connection between this new movie and the Biblical Jesus. I'd also still hesitate to end the boycott. When you're dealing with show-biz, you never know what they will do...just look at the magazines in the grocery store while you wait in line to pay for your goods.

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