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FRONT PAGE  |  10/18/2017
TUESDAY, JUL 6, 2004
IBM begins testing supercharged barcodes

AMSTERDAM, Netherlands (Reuters) -- International Business Machines Corp opened a test center for radio tags in Nice, France on Thursday to keep up with fast growing interest from retailers, manufacturers and transport firms.

Radio tags, supercharged versions of the barcode, can help to track goods, automate banking services, improve product quality and ultimately even prevent someone from washing a new red t-shirt with the white laundry.

"This is acknowledgment that the market is moving so fast that we need more resources," said Faye Holland, IBM's global chief of radio frequency identification, or RFID, business. Some 1,000 IBM employees work part-time or full-time on RFID.

Top retailers like U.S.-based Wal-Mart, Germany's Metro and Britain's Tesco have said they will use the chips that allow product information to be read automatically and wirelessly by readers built into cargo docks and ...


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