Abortion Rights Group Plans a New Focus and a New Name
ASHINGTON, Jan. 4 ‚ÄĒ Leaders of the largest abortion rights group, saying they face the most hostile atmosphere for abortion in 30 years, are planning a multimillion-dollar campaign to try to make abortion a critical issue in the 2004 presidential election.
The National Abortion and Reproductive Rights Action League is starting a television and print advertising drive in highly competitive states. In addition, the organization is trying to freshen its image by changing its name to Naral Pro Choice America.
"Through our name change we are underscoring that our country is pro-choice," said Kate Michelman, president of the organization. "It is the right name for this moment in history."
David J. Garrow, a legal historian at Emory University who has studied the abortion debate, said the organization was using its new name to put a greater emphasis on choice as opposed to abortion. "It's a free way...