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'What would Jesus drive?' gas-guzzling Americans are asked
The midwestern United States, equally devout in its worship of God as in its worship of gas-guzzling four-wheel-drive vehicles, is about to be asked to choose between the two.
"What Would Jesus Drive?" is the slogan dominating a television advertising campaign about to blanket cities in Iowa, Indiana and Missouri, along with the southern state of North Carolina.
The question presumably did not arise in first-century Galilee, but the Christian group behind the ads believes the answer would not include sports utility vehicles, the fuel-inefficient, environmentally unfriendly monsters that rule America's roads.
"We have confessed Christ to be our saviour and Lord, and for us, that includes our transportation choices," the Rev Jim Ball, of the Washington-based Evangelical Environmental Network, said.
What would Jesus drive? He would have two 3/4 ton Chevrolet Suburbans with four wheel drive! What other vehicle would get 12 disciples and a few others from Nazereth to Jerusalem across rocky terrain?
When I "count the cost" of many "environmentally friendly" items, I find that they are a lot less efficient than what I'm already using.
To wit: I do have some "compact flourescent" lightbulbs in my home, but only in places where they'll be used a lot. Taking large pieces of furniture and so on in my half ton, 18mpg GMC is a lot more efficient than taking delivery from two guys driving a 5mpg delivery truck.
It's about time for so-called "environmentalists" to wake up and realize that markets do, if allowed to operate, tend to choose the most efficient solutions.