The 3.2 million inserts for church bulletins and 75,000 magazines detail the convention's four main themes against a lottery: that lottery gambling "puts children at risk, does little for education, is bad for Tennessee's economy and takes advantage of the poor."

The four separate glossy leaflets will be inserted into bulletins in the state's 3,000 Baptist churches in October, one for each of the four Sundays leading up to the Nov. 5 referendum. Each of the state's 800,000 Baptists should receive at least four of the leaflets.