Gay Activists Call for Boycott of Major Pasta Company After Chairman Claims He’d Never Feature a Same-Sex Family in Ads
Guido Barilla, chairman of the world's leading pasta manufacturer, prompted calls for a consumer boycott on Thursday after telling Italian radio his company would never use a gay family in its advertising.
"I would never do (a commercial) with a homosexual family, not for lack of respect but because we don't agree with them. Ours is a classic family where the woman plays a fundamental role," Barilla, 55, said in an interview with Radio 24 on Wednesday.
Barilla - one of the best known pasta brands around the world - is one of Italy's biggest advertisers, and for many years has used the image of a happy family living in an idealised version of the Italian countryside, with the slogan: "Where there's Barilla, there's home"....
Rev. Colin Mercer | 11/19/2012
