Protestants no more loyal to denomination than toothpaste brand
PHOENIX -- Protestants in the United States are about as loyal to their brand of toothpaste as their denomination, according to one research firm.
A new poll by Ellison Research asked churchgoers who attend worship services at least once a month the denomination of the church they most often attend. Instead of broad terms like Baptist or Methodist, the survey asked for specific denominational brands, like "Southern Baptist" or "Free Will Baptist." Researchers then asked respondents what role that denomination would play if they had to find a new church.
Just 16 percent of Protestants surveyed said they are exclusively loyal to one denomination, while half (51 percent) preferred one denomination but would be open to another. By comparison, 22 percent of Protestants said they would use only one brand of toothpaste and 42 percent indicated a preference for one brand while being open to others....
