I agree with the docs comments above. I find it odd that evangelism amongst 'evangelical' churches is so profoundly underserverd...its the lowest populated ministry of all.
The argument I have heard from the pulpit and otherwise is that we do not want to be 'seen' as being like the cults in our cities etc. Likewise, door to door or public evangelism is not seen as effective. Ironically, I have only heard that from the pulpits of churches where there isn't an evangelism program, certainly not one the leadership participates in. So, its kinda a catch 22 really. My advice, is that the lay believers need to take on evangelism themselves...althouth the biblical model is that he leadership does take them out (Jesus taught by taking out the troops). In the end, the largest risistance I have found to evangelism training (like EE or otherwise) comes from the top....and I have yet to figure that one out...but its consistent. BTW: I have shared in the heart of Berkeley in the streets, and in various areas through out the us...I have yet to be turned down in sharing the whole of the gospel...ever....the truth has power...don't be fooled by the cults our my evangelical leadership that says the gospel message can't be shared anywhere and everywhere.